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  • Kit your little one out in some Frugi attire, and wait for the smiles to appear – on their face, and on yours.

    For a start, they're ultra-comfy. Frugi clothes are produced from 100 per cent organic cotton, which makes them soft, breathable and kind to your baby’s skin. Adjustable waistbands won’t pinch, and carefully placed poppers and toggles won’t dig in.
    by frugi organic and fairtrade clothing at borndirect and born shops
Frugi: Baby Reversible Surf Blue Stripe Snuggle Fleece
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OrganicFairly Traded
Frugi: Red Spot Baby Reversible Snuggle Fleece
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OrganicFairly Traded
Frugi: Baby Reversible Pinafore Dress
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OrganicFairly Traded
Frugi: Baby Lucy Dress with Cornish Blue Spot
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OrganicFairly Traded
Frugi: Baby Zip Through Camper Hoody
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OrganicFairly Traded
Frugi: Ocean Smock Top & Pull Ups Set
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OrganicFairly Traded
Frugi: Festival Fruit Ditsy Springtime Dungarees
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OrganicFairly Traded
Frugi: Cornish Blue Summer Bees Dungarees
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OrganicFairly Traded
Frugi: Sea Mates Baby Boys Body 3 Pack
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OrganicFairly Traded
Frugi: Buzzy Bee Blanket
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OrganicFairly Traded
Frugi: Magic Car Baby Blanket
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OrganicFairly Traded
Frugi: Indigo Kneepatch Crawlers
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OrganicFairly Traded
Frugi: Baby Long Sleeve Boat Applique T-shirt
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OrganicFairly Traded
Frugi: Baby Stripy Creature Shorts in Surf Blue
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OrganicFairly Traded
Frugi: Baby Applique Surf Blue Stripe Envelope Top
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OrganicFairly Traded

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