One of the highlights of my working week is when the new season’s clothing arrives. ¬†It is just like Christmas – even though I spend quite a bit of time selecting the items, six months has passed since I last saw them so it’s always a bit of a surprise when they are unpacked; I also feel nervous waiting for the reaction from staff and customers. ¬†Have I chosen well? ¬†Do they like the range? ¬†Sometimes I will love an item and everyone else hates it – the dreaded ‘Marmite’ effect.
One brand that everyone seems to love is Frugi, and very rarely do I get any negative feedback to the collection. ¬†This year the team have outdone themselves (again) and brought us a lovely range of summery trousers, tops, dresses and accessories. ¬†Featuring Frugi’s trademark Cornish blue stripes and lots of nautical and countryside themes, there’s something for everyone. ¬†Our customers love Frugi because of the quality, bright colours and fun child-friendly designs. ¬†We love selling the brand because it looks so cheerful in the shop, and we have very few, if any, quality issues. ¬†Plus the team are a pleasure to work with.
‚ÄúWith our fantastic new spring 2013 collection we have really brought together all elements of the Frugi ethos; Design, Quality, Ethics and Desirability. The intelligent, environmentally savvy and stylish Frugi customer will be delighted‚ÄĚ says Kurt, co-owner with his wife Lucy. ¬†And we completely agree, and hope you do too!