One of the highlights of my working week is when the new season’s clothing arrives. Â It is just like Christmas – even though I spend quite a bit of time selecting the items, six months has passed since I last saw them so it’s always a bit of a surprise when they are unpacked; I also feel nervous waiting for the reaction from staff and customers. Â Have I chosen well? Â Do they like the range? Â Sometimes I will love an item and everyone else hates it – the dreaded ‘Marmite’ effect.
One brand that everyone seems to love is Frugi, and very rarely do I get any negative feedback to the collection. Â This year the team have outdone themselves (again) and brought us a lovely range of summery trousers, tops, dresses and accessories. Â Featuring Frugi’s trademark Cornish blue stripes and lots of nautical and countryside themes, there’s something for everyone. Â Our customers love Frugi because of the quality, bright colours and fun child-friendly designs. Â We love selling the brand because it looks so cheerful in the shop, and we have very few, if any, quality issues. Â Plus the team are a pleasure to work with.
â€śWith our fantastic new spring 2013 collection we have really brought together all elements of the Frugi ethos; Design, Quality, Ethics and Desirability. The intelligent, environmentally savvy and stylish Frugi customer will be delightedâ€ť says Kurt, co-owner with his wife Lucy. Â And we completely agree, and hope you do too!