“I have done lots of research into the carrier and decided this one was the best for my sister, and looks great too. I noted the concerns on fakes and was very careful to pick a genuine supplier.”

“I did a lot of research and ergobaby seems like the best sling. Lady in Stoke Newington showed me how to use it and was very helpful. Was also worried about far sites on the Internet!”

“It's an ergo AND zebra print! What's not to love :)”

“It felt comfortable and fitted both me and my partner well when we tried it out in the Stoke Newington store. The staff there were very patient, helpful and resourceful, and I felt supported trying on the different slings with my baby boy. I had previously had trouble with soft-structured carriers slipping off my shoulders, however, this ergo was just a perfect mach! It was both easily adjustable, and spread the weight comfortably to the hips. It was also easy to get on an off, which I tend to do a lot when traveling on public transportation in London.”

“Good for baby's body and my own, a nice colour & should last for years!”

“I have heard such good things about it. It is my 2nd attempt though as I unfortunately bought from a fake site initially”

“I am quite petite, and am beginning to struggle with my 8 month-old in a Baby Bjorn, but was inspired by someone else with a similar frame using this to carry her toddler.”

“It was recommended by a friend - I tried hers on and loved it! I ordered one from another site but it was a fake but my friend got gets from you so I knew it was reputable Look forward to receiving the goods”

“A friend recommended it”

“the product has great versatility and enables you to carry the baby in 3 different ways. Reviews for this item are excellent with no poor feedback at all.”

“it's the most comfortable carrier once the baby weights about 7 kg”

“it had good reviews, and looks like it might be okay for my massive one year old, and this seemed like a site that wasn't selling copies!”

“I have heard great reviews from others who bought this carrier.”

“My wife saw someone on bus with it!”

“My woven wrap sling, ellaroo, although brilliant until now, is starting to become uncomfortable. My daughter is 11 months and over 10kg. I tried my friends ergo and loved it. And today is payday!”

“every mum I know who has one recommended it highly. I didn't know about this type of carrier when I had my daughter but am looking forward to using it for my son.”

“I am a slave to fashion.”

“I have wanted an ergo for ages. I like the neutral colour of the outback.”

“The carrier has been recommended by a few friends as a brilliant carrier and I liked this colourway.”

“My wife told me she liked it.”

“It looks like the best for both my boy and my wife in terms of comfort and being able to stay in the carrier for a while so that he stays close with us. The colour was almost the only one that we both liked - the non plain colours / designs were a bit odd.”

“It was requested by my daughter”

“My friends recommended Ergo when I complained about my shoulder and back after using Baby Bjorn. I hesitated to buy a new sling as my daughter is 9 months old already, but they said I could use this until she's 2 years old.”

“Fantastic product, highly recommended, from experience.”

“it comes highly recommended :-)”

“It has been recommended by a friend”

“This product had good reviews.”

“it's lightweight, has back support and receives great reviews.”

“Pressie for a friend”

“I have heard great things about comfort and durability. Plus my wife likes the colour. Secretly I do too.”

“Of the great reviews i have read on this and other sites about this products comfort for baby and parent and its versatility.”

“It has consistently good reviews (and it was my 30th birthday present to myself).”

“ergo baby has been reccomended to me and I love the design !”

“It comes highly recommended to me by friends. I tried slings that you had to tie up with my first baby but found them too complicated. Your shop seemed to be one of the most straightforward online retailers approved by ERGObaby.”

“This is for my 3rd baby, my first with my new partner.... I didn't think I'd be having any more children and so gave away my old Ergo carrier I'd used with my first two babies. Ergo carriers are the best and I've tried a few different types of carriers in my time! Plus as I breastfeed (at least) up to 12 months, this is the best carrier I've found for feeding on the go.... So.... I had to have an Ergo for this baby too!”

“It's been recommended to me by other baby wearing mummies.”

“I WAS RECOMMENDED FROM A FRIEND AND ITS COMFORTABLE AND LIGHT. AFFORDABLE AS IT LASTS A LONG TIME THOUGH TO TODDLER.”

“Online reviews and the fact it goes from newborn until 2/3 years old”

“I liked the look of your website, it was easy to work out and you had everything I was looking for, although I haven't bought it all yet! I also liked the way you explained your ethos. Thanks”

“I was looking for a baby carrier that holds the baby in sitting position and doesn't dangle the baby by the hip. This one met my requirements and also has great reviews. And the pockets are an added bonus.”

“I needed a baby carrier that would distribute the weight of my son more evenly and prevent back pain. I researched lots of carriers and ERGObaby was a name the kept coming up! After seeing lots of information on the dangers of purchasing fake ERGObaby's, i looked on ERGObaby's website for a seller......I checked out all available sellers in the UK, and BORN was the website that made me feel the most confident. It is eye catching and well thought out! The reviews of BORN match the reviews of ERGObaby and i can't wait to receive my genuine ERGObaby!”

“My daughter is 16mths and is getting a bit too heavy for me to carry her using the wrap-style slings and this is the best soft structured sling on the market. Can't wait to start using it!”

“I am looking for a carrier suitable for my newborn and that will last us until she is walking. The reviews on this all sound good and describe it as allowing you to carry babies/children until they are much older than alot of the other makes.”

“Julia Roberts has one”

“Of a friends recommendation”

“of the very good reviews and I like the fact that the baby's weight is distributed on the hips of the carrier and the baby is seated properly rather than hanging from its crotch.”

“After a lot of research into carriers, the ErgoBaby seemed to offer the most comfortable ride for my 12 month old daughter - safest for her spine and hips - as well as being easy to use and comfy for me!”

“ERGO says these slings will fit people up to 6ft 5 - many other we've seen are too small for tall people”

“Great reviews”

“So many people have told us that they wish they had started off with one of these and also to look out for fakes which is why purchased this item from a recognised ergo dealer”

“So many people have told us that they wish they had started off with one of these and also to look out for fakes which is why purchased this item from a recognised ergo dealer”

“I wanted a carrier that would allow me to carry my one-year-old comfortably and I'd read many positive reviews of this product.”

“My baby loves to be carried around all the time.I wanted a colour other than black and a colour that would look good on my husband too!”

“I have a very heavy baby! I currently use a ring sling but need something that distributes the weight more evenly and have read great reviews of the Ergo!”

“I love the fact it takes the weight on your hips rather than on your back. With quite a large baby this really helps when I carry him. It also feels like I'm hugging him when I've tried out friends ergo's which is perfect :)”

“the Ergo carrier was recommended to me by a friend. I'm going to the Olympics with my 2 month old and needed a carrier that would be comfortable, easy to put on and had a waterproof cover. I have other slings but this one seemed to have all the features I needed.”

“I was looking for a carrier to use long term with my baby and this one got great reviews.”

“It is a present for my niece who is having her first baby in September and it was her choice apparently on the recommendation of a friend.”

“it's a great baby carrier, very comfortable for me and baby!”

“i read a write up about ergo baby in the manchester eveing news today”

“i tried out a friends on the weekend and its so much more comfortable than other carriers for me and the baby!”

“heard great things about it.”

“My sister has one and she says it is amazing and no back pain.”

“I found it really comfy when I tried a friends and my baby fell fast asleep in it!”

“It has been recommended by my yoga teacher. it wasnt black so would be cooler for the summer but it was still the cheaper than the other colours”

“I have heard that it's a very good carrier and we don't get on with our sling.”

“many people recommended it to me.”

“An easy on/off carrier to carry my boy on my back”

“I was looking for a soft carrier which would give me more support. I have only used a soft sling so far but my child is getting heavier! I prefer to continue to carry my child at the front and it is important that I can easily use it myself. I tried various carriers. The Stokke one is too bulky and has too much harnass. The Manduca looked great, but didn't fit me very well. I like the Beco, but because of the harnass and safety buckles, more difficult for front carry and more difficult to undo on my own (better for back carry though, I think). They look better in my opinion, but my husband prefers more plain colours. Both Beco and Ergo carry very well, but because of the above reasons, I have decided on the Ergo. Kind Regards, Eva”

“I've read good reviews, friends have highly recommended, tried it out instore and thought it was comfortable and fabric was nice and soft.”

“So many people have recommended the ergobaby carrier it was a simple choice. Plus in this colour it is unisex enough for my husband to take a turn with it!”

“a friend recommended this, i tried hers on with my daughter and it was incredibly comfortable”

“I was given one when my first daughter was born and loved it. So i am buying it as a gift for a friend who is expecting. I found it very comfortable and with the baby insert, I used this more than the pram at the beginning.”

“I want a carrier that will be comfortable for me and my baby. It has great reviews.”

“I borrowed a friends' and its really comfy!”

“of the reviews. I need a sling that is comfortable for my back and easy to use. And also, it goes without saying, that is comfortable for my baby boy.”

“It comes highly recommended”

“my friend recommemded.”

“I looked into all the carriers to use for my baby while we're in London so that we can avoid bringing the double pram for him and my toddler. I needed one that was supportive for mum and baby and that he could sleep spend long periods in and also sleep in.”

“I have been really pleased with the Ergo that I borrowed from a friend. I wanted to buy from a trusted site and genuine Ergo supplier as I previously bought one through Amazon that turned out to be a fake!!”

“A friend recommended it”

“I need a comfortable carrier for my baby and also have hands to hold my toddler ;)”

“It's a well reviewed and medically rigorous product, unlike the Baby Bjorn, which seemed to be slightly more suited to active walking than the very similar but more urban Manduca.”

“I loved my Ergo when I used it for my son. It was incredibly easy and versatile to use when traveling as well as for everyday use. I highly recommend it.”

“many friends have recommended using an Ergo. I'm on my second baby and he is very very large so I need a carrier which will provide greater comfort for both me and him”

“It was recommended independently by several different people. I had thought about getting a simple tie-up material wrap but wanted the confidence of the straps etc that this has.”

“comes recommended”

“our other carrier has been outgrown and we wanted a new one to replace it as they are so handy! This seemed to be the best one for what we wanted and will last until our little one is happy to walk miles on her own!”

“I was initially looking at the baby bjorns as I wanted a front facing carrier but delving deeper into carriers and how babies are naturally instinctive to tuck their legs up when carried, the baby bjorn only seem to support a baby through the crotch area with their legs dangling downwards. This does not seem a good idea to me, putting unnecessary strains on their tiny body so after further looking, the ERGO should do nicely. I didn't go for the original ERGO as I thought the baby would get to hot. Was weighing up the Sport v Performance and although I am skeptical to the Sports detachable hood, the shoulder straps clinched it for me and should provide comfort for long 2-4 hour walks. Also reports of other people using their ERGO's when their children are 3yrs old sounded a good option if you get caught short whilst out and by arms free.”

“It is so beautiful. I had seen lots of adverts in breastfeeing matters for slings - the mag from La Leche League and almost bought one from there but I loved the pattern on this so much.”

“I keep hearing great things about the Ergo Baby Carrier! I went for the Sport because I have found that some other baby carriers, e.g. the Moby wrap, can get quite hot”

“was recommended by a friend”