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About Us

Our History

Born opened in March 2000, with a desire to bring natural, organic, fairly traded and practical baby products to the High Street; this is still the driving force of the business, except we have now moved to a world-wide platform with our web site.  Born has always been a great place to come for advice and support, helping parents to make informed choices about pregnancy, birth and parenting.  We continue to do this on our blog and through social media, as well as in-store events.

In 2004 our efforts were recognised with the Sustainable Business Award. We received this alongside Triodos and Yeo Valley. In May 2013 Born was inducted into Bristol's Zoo's Walk of Fame as 'Most Eco-friendly Business'

Born is the creation of two sisters, Eva and Georgina, both mothers.  

Eva was instrumental in writing the 'The Real Nappy Guide' prior to setting up Born, as part of her work with the Recycling Consortium.  She is one of the Founders of The Baby Bank Network a charitable orgnaisation set up in June 2015 to help familes in need.   She is available for editorial and public speaking work.

Georgina is passionate about bringing natural products to a wider audience, and in supporting new parents.  She has worked for many years with Naomi Stadlen, running the Mother's Talking group.  Georgina is available for consultancy on ethical retailing.

Our Philosophy

Born sells environmentally friendly, natural, organic, fair trade and practical products for parents and their babies.  We aim to be the one-stop shop for natural parenting - offering additional services such as free in-store workshops and information on complementary health practitioners.  We try to sell products that are made from natural renewable resources, are fair trade and have minimal impact on the environment.  We are passionate about our products and hope you love them as much as we do.

Our Staff

Born is more than just your normal High Street nursery store, and we like to think our staff are a key part of that.  Most of our staff are parents themselves, or have experience working with infants.  We all passionately believe in helping the parents who visit our stores and website have the easiest shopping experience possible, whilst feeling supported and listened to. We don't push advice, or useless products on anyone.  

We ensure that there is always someone on hand in our store, or through our cusotmer service team, to advise you on all the products we sell.  At Born we specialise in cloth slings and carriers, and have our own in-house Babywearing Consultant available for one-on-one bookings, as well as advice via email.  We have a select range of buggies which we can guide you through, as well as car seats, nursing bras, and other essential items.  If you would like a personal shopping consultation, these can be booked online or by calling our customer services team on 0117 924 5080.

Company information

Born is the trading name of Heliocentric Limited, Company no. 4375445 Registered office: 64 Gloucester Road, Bishopston, Bristol BS7 8BH.  Vat No. 742 411 757

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