About Us

Who we are

Born is myself Eva and my sister Georgina. We are mothers with years of experience in retail and natural mothering. We're helped by some amazing people including my husband James, responsible for this wonderful website design and all our marketing, Seb the web magician, as well as our family and friends who have supported us emotionally and financially since we opened our first shop in Bristol in 2000.


Eva & family	Georgina & Keira

Our history

The first Born store opened on the Gloucester Road, Bishopston in March 2000; it was then and still is now our vision to bring natural, organic, fairly traded and practical baby products to the High Street. As well as this we want to impart information to parents to be to allow them to make informed choices about pregnancy, birth and parenting.

Prior to Born I worked with the Recycling Consortium, promoting the use of real nappies. I wrote 'The Real Nappy Guide'. This highlights the issues surrounding all types of nappies as well as being a 'How To' guide for using real nappies. This is used by councils across the country.

Whilst working at the Recycling Consortium I found parents wanted to use real nappies but there were no retail outlets selling a good range. Born resulted from the obvious need to fill this supply gap for real nappies, accessories and other natural products not available on the high street.

In 2004 our efforts were recognised with the Sustainable Business Award. We received this alongside Triodos and Yeo Valley.

Our philosophy

Born sells environmentally friendly, natural, organic, fair trade and practical products for parents and their babies.

We aim to be the one-stop shop for natural parenting - offering additional services such as free in-store workshops and information on complimentary health practitioners.

We try to sell products that are made from natural renewable resources, are fair trade and have minimal impact on the environment.

We are passionate about our products and hope you love them as much as we do.

Staff training

We want you to enjoy your shopping experience with us so we make sure our staff know how to demonstrate all those tricky items such as slings and buggies. One of our bug bears is shops where staff barely look at you when you walk in, let alone ask you if you need any help, so we make sure that you are greeted and supported throughout your visit with us.

On the phone we will endeavour to answer your questions at the time of your call and if we can't we will get someone who can to call you back - that goes for email too!

Our chosen charities

I was motivated to open Born because of the life changing impact having a baby had on me. One of the things that was a huge learning experience was breastfeeding. Not just doing it but the impact it had on my relationship with Maya and her health. The more I learnt as we breastfed the more passionate I became about spreading the word about the importance breastfeeding has for our children, the environment and family finances.

We currently support two UK charities:

Best Beginnings - started by my friend Alison Baum who, like me, was surprised at how little women knew about the importance of breastfeeding. When pregnant all women should be given a copy of the DVD 'Bump to Breastfeeding' which was produced by Alison. Ask your midwife for a copy if you haven't had one. you can also watch it online.

The Precious Drops Campaign - is a local fundraising campaign started by myself and the amazing midwives at Southmead Hospital Bristol. We aim to set up a Human breast milk bank soon to serve all special care babies in the South West of England whose mothers, for whatever reason, are unable to provide their babies with lifesaving breastmilk.

Investor Information

Born is a private company with a handful of shareholders. We started trading in 2000 and are now actively seeking investors.

Interested in being involved? Contact Eva on eva@borndirect.com